Trademark registration number: 525135
Serial Number: 71528882
Registration date: 1950-05-09 online gazette
Class 102 Insurance and financial
It's listed as a prior registration in this registration certificate
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Registered May 9, 1950 Registration No. 525,135 PRINCIPAL REGISTER A Service Mark UNITED STATES PATENT OFFICE Occidental Life Insurance Company of California, Los Angeles, Calif. Act of 1946 Application July 18, 1947, Serial No. 528,882 cczkiental LW INSURANCE COMPANY OF CAUFORNIA (Statement) Occidental Life Insurance Company of Cali- fornia, a corporation duly organized pursuant to the laws of the State of California, located at Los Angeles, California, and doing business through- out the United States, with its principal ofdce at Occidental Life Building, Los Angeles 14, Cali- fornia, has adopted and is using the service mark shown in the accompanying drawing, for the UNDERWRITING OF LIFE INSURANCE, in Class 102, Insurance and financial, and presents herewith nve specimens which show the mark as used thereon. The mark portrayed by the draw- ing and printed on the specimens is used as writ- ten upon and in connection with the sale and advertising of such services; the service mark being used as a name and title printed upon written advertising and spoken in connection with oral advertising, and requests that the same be registered in the United States Patent Oliice on the Principal Register in accordance with the act of July 5, 1946. No claim is made to “Life Insurance Company of California” apart from the mark as depicted by the drawing. The service mark was iirst used the 25th day of March 1942, and nrst used in the sale or adver- tising of services and the services rendered in commerce among the several States, which may be lawfully regulated by Congress on the 25th day of March 1942. ( Declaration) H. W. Brower, being duly sworn, deposes and says: That he is the executive vice president of Occidental Life Insurance Company of California, the applicant named in the foregoing statement; that he believes that said corporation is the owner of the service mark which is in use in commerce among the several States, and that no other per- son, nrm, corporation or association, to the best of his knowledge and belief, has the right to use such service mark in commerce which lawfully may be regulated by Congress, either in the iden- tical form thereof, or in such near resemblance thereto as might be calculated to deceive; that the drawing and description truly represent the service mark sought to be registered, and that the specimens show the service mark as actually used in connection with the sale and advertising of the services; and that the facts set forth in the statement are true. ' . OCCIDENTAL LIFE INSURANCE COMPANY OF CALIFORNIA, By H. W. BROWER, Executive Vice President.

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